Existing parameters and #anchors stay.
Where the click comes from, e.g. newsletter, instagram.
The channel, e.g. email, social, cpc.
A name for the campaign. Peak writes it consistently.
Which variant or which button.
For search ads, the keyword.
Your tracking link
https://example.com/herbst-angebot?utm_source=newsletter&utm_medium=email&utm_campaign=herbst-sale-2026
- utm_source
- newsletter
- utm_medium
- utm_campaign
- herbst-sale-2026
- campaign: „Herbst Sale 2026“ wird zu „herbst-sale-2026“.